This is the first
academic monograph systematically discussing the theories, methods and other
problems concerning Chinese for specific purposes. It makes a holistic review
of the research findings in the field of specific-purpose language teaching,
systematically and profoundly elaborates on the theoretical foundation and
practical methods of teaching Chinese for specific purposes in light of the
actual situations of Chinese language and CSL teaching, and also proposes many
new ideas and suggestions. It is a good reference for the teaching practice and
applied research of Chinese for specific purposes.
Zhang Li, professor and Chief of Business Chinese
Research Institute of BLCU, is a member of International Society for Chinese
Language Teaching, a board member of China Marketing Association, and a member
of the expert committee of International Business Chinese Teaching and Material
Development Base (Shanghai). Mr. Zhang’s major research interests include
business and business-related language, business Chinese teaching, CSL
teaching, discourse analysis, sociolinguistics, business administration, etc.
Mr. Zhang has published a number of academic books, course books and reference
books, including On Spoken Business
Chinese, On Business Chinese Courses, Language Vitality: Chinese and Its
Application, Business Chinese
Textbook Series, Business Chinese:
Speaking Course, Modern Chinese
Dictionary of Flexible Uses, etc.